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Coupang
Loopalign
Meditrans
Sainsbury's
Deep Rooted Tree
100 Percent
Graj and Gustavsen

Resume

Hello, I'm Chee. I believe in setting a positive impact by building and managing service journeys that meet the needs of customers, businesses, regulatory and technical constraints.

Through understanding complex value network systems, identifying customer painpoints and co-creating with key stakeholders, we can transform how customers experience services.

I can offer two years of experience in design for global leading companies, excellent strategic/design thinking, insight-driven research/analysis, service proposition development and prototyping skills.

Education

University of the Arts
University of the Arts,
Philadelphia, PA, United States,
BFA in Graphic Design, December 2012
Royal College of Art
Royal College of Art,
London, United Kingdom,
MA in Service Design, Graduating 2019

Experience

Lane Crawford
Samsung
Bromley by Bow

Awards


Selected Work

Sainsbury's
Assisted a team in building an optimised customer experience for an eCommerce and logistic company.
Loopalign
Worked with a leading asset management firm to transform their wholesale client experience.
Meditrans
Help foreign patients to obtain quick relief and enjoy continuous vacation.
Sainsbury's
The 'Sainsbuddy' explores the 2020 retail vision with a focus on replacing the current shopping routine.
Deep Rooted Tree
Deep Rooted Tree is an interface project that creates links between my family history and Korean history.
100 Percent
100 Percent is an identity for a product line which supplies plant-based food and other products and services.
Bromley by Bow
Assisted a team to help brands evolve, (re)position, and align with the target market.